Sweaty Betty

A leading activewear brand dedicated to empowering women through movement, creating performance-driven collections that seamlessly blend style, confidence and everyday functionality.

Studio:
Sweaty Betty
Role:
UI/UX, Branding
Deliverables:
Responsive Web, Email
UI | UX
VISUAL DESIGN
DIGITAL DESIGN
BRAND DESIGN
01.
The Challenge

As the brand continued to grow, the opportunity was to elevate the digital experience, creating a more seamless connection between inspiring content, product discovery and the shopping journey.

02.
The Approach

Working across UI and visual design, we refined key customer journeys to create a more engaging and intuitive experience. By balancing inspirational storytelling with clear product discovery, we created a digital ecosystem that better reflected the energy and optimism of the brand.

03.
The Result

The result was a more cohesive and empowering digital experience, bringing together brand storytelling, community engagement and commerce in a way that felt both inspirational and intuitive.

Fuelled by confidence and built for movement, the experience blends bold brand expression with structured UX, creating a platform as strong and dynamic as the women it serves.

Sweaty Betty

Role
UI | UX | Branding
SERVICES
11

As the brand continued to grow, the opportunity was to elevate the digital experience, creating a more seamless connection between inspiring content, product discovery and the shopping journey.

The Role

A leading activewear brand dedicated to empowering women through movement, creating performance-driven collections that seamlessly blend style, confidence and everyday functionality.

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Role

UI | UX | Branding

Client

Sweaty Betty

Year

Fuelled by confidence and built for movement, the experience blends bold brand expression with structured UX, creating a platform as strong and dynamic as the women it serves.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sweaty Betty