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Sweaty Betty
As Senior UI/UX Designer, I worked on evolving Sweaty Betty’s digital experience to better reflect the brand’s energy, confidence, and community-driven ethos. The focus was on creating seamless, intuitive journeys that supported both inspiration and conversion. Through refined information architecture and elevated visual design, I helped craft an experience that feels strong, modern, and performance-focused, balancing bold brand expression with commercial clarity.
The Role
Elevating the Digital Experience for Sweaty Betty Through Performance-Led Design
Crafting clothes from responsibly sourced materials and recycled bottles; caring for both your body and the planet.
UI | UX | Branding
Sweaty Betty
Fuelled by confidence and built for movement, the experience blends bold brand expression with structured UX, creating a platform as strong and dynamic as the women it serves.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
