.jpg)
.jpg)
.jpg)
.jpg)
Rat & Boa
As the brand continued to grow, the opportunity was to create a more elevated and intuitive shopping experience that reflected Rat & Boa's distinctive visual identity while supporting product discovery and conversion across key e-commerce journeys. Looking at the Hompage, PDP, PLP, Landing Pages, and Navigation redesign.
The Role
Rat & Boa is a globally recognised fashion brand known for its distinctive blend of effortless glamour, bold femininity and destination-inspired style. Celebrated for its statement silhouettes and cult following, the brand creates pieces designed to evoke confidence, freedom and escapism.
.jpg)
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
UI | UX | Art Direction
Rat & Boa
Luxury lives in the details, so we designed a design system that honours the brand’s sensuality while giving it the structure to scale.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
