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Rat & Boa
As Lead Designer & Art Director, I worked closely with the founders to redesign the Homepage, Product Page, Project Listing Page, Email Design and Travel Blog. The goal was to translate the brand’s sensual, escapist identity into a seamless digital journey. We refined hierarchy, strengthened product storytelling and introduced a more confident editorial rhythm, creating a luxary experience that feels immersive while remaining intuitive and conversion-focused.
The Role
Reimagining the Digital World of Rat & Boa Through Editorial Storytelling, Elevated UX and Intentional Craft
UI | UX | Art Direction
Rat & Boa
Luxury lives in the details, so we designed a design system that honours the brand’s sensuality while giving it the structure to scale.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
