Christie's London

DELIVERABLES
Responsive Web
STUDIO
Garwood Studio
ROLE
Senior Designer
SERVICES
UI/UX, Art Direction
OVERVIEW

Creating a Premium Digital Gallery Experience for Christie’s London

As Product Designer, I worked with Christie's to develop a digital platform that brought the gallery experience online during COVID closures. Using Webflow, I designed an elegant, immersive interface that showcased artwork with the same sense of prestige and curation as a physical gallery. The platform was designed to be intuitive, allowing users to explore, bid, and purchase artwork seamlessly, while reflecting Christie's signature luxury and attention to detail in every interaction.

OVERVIEW

We translated the elegance of Christie's London & elegant galleries into a digital space, a platform where art is experienced, discovered, and acquired with the same care and refinement as in-person.

OVERVIEW

Building a Platform That Supports Sales, Discovery, and CRM Growth

Beyond visual experience, the platform was designed to support business goals, from increasing CRM sign-ups to enabling galleries to reach new audiences. Features were carefully structured to encourage exploration, highlight featured pieces, and simplify the purchase journey, creating a seamless experience for collectors and enthusiasts alike. By combining premium aesthetics with intuitive UX, the digital gallery preserved Christie's brand prestige while opening new channels for engagement and sales.

Christie's London

Role
Product Design | UI
SERVICES
09

As Product Designer, I worked with Christie's to develop a digital platform that brought the gallery experience online during COVID closures. Using Webflow, I designed an elegant, immersive interface that showcased artwork with the same sense of prestige and curation as a physical gallery. The platform was designed to be intuitive, allowing users to explore, bid, and purchase artwork seamlessly, while reflecting Christie's signature luxury and attention to detail in every interaction.

The Role

Creating a Premium Digital Gallery Experience for Christie’s London

Role

Product Design | UI

Client

Christie's London

Year

We translated the elegance of Christie's London & elegant galleries into a digital space, a platform where art is experienced, discovered, and acquired with the same care and refinement as in-person.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Christie's London