ABOUT

I've previously worked at AllSaints, Rat & Boa, Hackett London, Crabtree & Evelyn, Christie's London. Currently freelancing as a Creative Designer & Photographer.

A background spanning digital product design, UI design, brand identity, art direction & photography. Throughout my career, I've worked with fashion, luxary, beauty, wellness & lifestyle brands. Helping shape experiences that connect business goals with human needs.

My approach combines strategic thinking with a strong visual sensibility. Whether designing digital products, crafting brand experiences, or developing creative campaigns, I’m drawn to the intersection of storytelling, design, and technology. I believe the most impactful experiences are both intuitive and emotionally resonant.

After studying at the University of the Arts London, I became captivated by film photography, spending countless hours in the darkroom exploring the relationship between light, process, and storytelling. Also finding a small obessession of prussian blue cyanotypes.

With roots in graphic design and branding, I like to bring an art director’s eye to my work, balancing craft, aesthetics, and usability to create experiences that feel considered, cohesive, and meaningful.

Garwood Studio is named after my beloved grandfather, whose own darkroom and art studio played a significant role in shaping my creative path. Some of my earliest memories are of watching him paint, exploring his studio, and learning from his curiosity, creativity, and craftsmanship. The studio is a small tribute to those beginnings and the enduring influence he continues to have on my work.