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AllSaints
Led the design and optimisation of core digital touchpoints across the global eCommerce platform, including homepage design, navigation systems, product listing pages, product detail pages, and CRM experiences. My role sat at the intersection of brand and performance, translating creative direction into scalable, conversion-focused digital solutions.
The Role
Senior UI/UX Designer Driving End-to-End eCommerce Experience Design at AllSaints London
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Escape in our own individual way. Escape to find ourselves and be ourselves. Escape to feel good.
UI | UX | Branding
AllSaints
Ensuring the online experience reflected the brand’s distinct visual identity, while collaborating with developers and copywriters to deliver pixel-precise, inspiring brand stortelling whilst maintaining commercially effective outcomes.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
