%20(1).jpg)
.jpg)
AllSaints
As the brand continued to evolve digitally, the opportunity was to create a more elevated and cohesive experience that reflected AllSaints' premium positioning while supporting discovery, engagement and conversion across key customer journeys. Including a Homepage, PLP, PDP. Key Landing Pages redesign.
The Role
Global fashion brand renowned for its distinctive aesthetic, blending contemporary design, British craftsmanship and a signature attitude that has become synonymous with modern urban style.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
.jpg)
.jpg)
UI | UX | Branding
AllSaints
Ensuring the online experience reflected the brand’s distinct visual identity, while collaborating with developers and copywriters to deliver pixel-precise, inspiring brand stortelling whilst maintaining commercially effective outcomes.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
