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Crabtree & Evelyn
As Lead Designer & Art Director, I led the brand’s transition to Shopify, enhancing the digital experience and building a scalable foundation for its next chapter. Working closely with developers and stakeholders, I translated strategy and technical needs into a cohesive, future-facing design system — reimagining the customer journey through performance, usability, and brand storytelling.
The Role
Shopify Replatform & Digital Experience Redesign
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UI | UX | Visual Design
Crabtree & Evelyn
Creative vision translated seamlessly into build, delivering a considered, immersive e-commerce experience where tradition & modernity exist in quiet harmony.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
