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Crabtree & Evelyn
As part of a transition to Shopify, the opportunity was to rethink and optimise key customer journeys while ensuring the brand's rich heritage, new branding & storytelling remained intact.
The Role
Crabtree & Evelyn is a heritage lifestyle and wellness brand renowned for its botanical roots, thoughtful craftsmanship and collections inspired by nature, wellbeing and everyday rituals.
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UI | UX | Visual Design
Crabtree & Evelyn
Creative vision translated seamlessly into build, delivering a considered, immersive e-commerce experience where tradition & modernity exist in quiet harmony.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
