Not For Sale

DELIVERABLES
Photography, Responsive Web
STUDIO
AllSaints
ROLE
Lead Designer
SERVICES
Photography, Art Direction
OVERVIEW

Driving Awareness and Impact for Not For Sale Through Storytelling and Digital Campaign Design

As an ambassador from AllSaints, I worked with Not For Sale to create a campaign focused on generating awareness, traffic, and donations. Visiting the organisation’s school in Thailand, I documented the experience through photography and translated those stories into a powerful digital narrative. The campaign centred on authenticity, capturing real moments and transforming them into a landing page experience designed to inform, engage, and inspire action.

OVERVIEW

Storytelling with purpose, capturing real lives, designing for impact, and creating a digital platform that turns awareness into action.

OVERVIEW

From Field to Platform: Building a Purpose-Driven Digital Campaign

Working as both Photographer and Senior UI/UX Designer, I developed a dedicated landing page and supporting social media campaign to drive donations and expand reach. The design balanced emotional storytelling with clear calls to action, ensuring the journey from awareness to contribution was seamless and impactful. Through thoughtful UX structure and compelling visual content, the platform amplified the NGO’s mission while encouraging meaningful engagement.

Not For Sale

Role
UI | Art Direction | Photography
SERVICES
12

As an ambassador from AllSaints, I worked with Not For Sale to create a campaign focused on generating awareness, traffic, and donations. Visiting the organisation’s school in Thailand, I documented the experience through photography and translated those stories into a powerful digital narrative. The campaign centred on authenticity, capturing real moments and transforming them into a landing page experience designed to inform, engage, and inspire action.

The Role

Driving Awareness and Impact for Not For Sale Through Storytelling and Digital Campaign Design

Coming up with effective solutions that we can start to address these harsh challenges. Together we can make a significant impact.

Role

UI | Art Direction | Photography

Client

NFS x Allsaints

Year

Storytelling with purpose, capturing real lives, designing for impact, and creating a digital platform that turns awareness into action.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Not For Sale